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Amazon Listing Optimization Checklist
For Chinese, Korean, Vietnamese, Spanish, and other non-native English Amazon sellers. Print or save this page. Share with your ops team before every catalog refresh.
1. Source of truth
- ☐ Specs locked (materials, dimensions, pack count, certifications)
- ☐ Claims allowed list reviewed (no medical / unverified “#1”)
- ☐ Original factory English / translation draft saved for comparison
2. Title
- ☐ Primary keyword early, natural US English (no stuffing)
- ☐ Product type + 1–2 differentiators + use case
- ☐ Reads clearly on mobile; no Engrish grammar
3. Bullet points
- ☐ Benefit-first (outcome → proof → who it’s for)
- ☐ Numbers match title / A+ (no contradictions)
- ☐ Five bullets cover use, performance, ease, pack, trust
4. Description & A+
- ☐ Description supports bullets without inventing features
- ☐ A+ modules use clear US buyer language
- ☐ Comparison charts only use substantiated numbers
5. AI search / Rufus readiness
- ☐ Top shopper questions answered with explicit facts
- ☐ Attributes unambiguous (hours, sizes, materials)
- ☐ No conflicting claims across fields
6. Final QA
- ☐ Human fact-check after AI rewrite
- ☐ Mobile preview done
- ☐ Publish + log date for CTR/CVR comparison
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