The pack rebranded: kit the new name before you receive

The factory changed the logo. Old lots still say one name. New lots say another. If you keep the old title and receive the new cartons, the shopper who bought “Harbor” gets a “Northline” box. The Transformation Kit treats a pack rebrand as a pad change, not a search tweak.

Get the kit · Free optimize · Pro checkout

Open a carton from the lot you will ship next

Write type, size or count, material, and what is in the box. Write the brand exactly as this pack prints it, once. Photo of the pad next to the new face. If old Harbor lots are still in the same ASIN, you have a mix. Do not “add both names to the title.” That is two products on one page.

Either sell through the old name or split

If old cartons are still selling, finish that lot under the old listing and hold the new inbound. If the new name is what you will ship, kit title and first bullet from the new pad, new hero, then receive. Run free optimize on that ASIN only if the English still carries the old name. Save after the photo check.

Brand Registry does not rewrite the carton

If Amazon still locks the old brand on the catalog, you may need a new ASIN. You stay responsible for Amazon compliance. When this listing matches the pack in the FC and the next rebrand child is waiting, Pro checkout is the paid path. Paying does not reprint the box.

No fake reviews. No rank promise. You stay responsible for Amazon compliance.